Rise up - YUMDDA
Music Video 2011
Official Music Video
Album: YUMDDA single
Director: Dongjun Kim Producer: Daisik Choi DI/BA: Sangwoo Lee Graphic: Dongjun Kim Lighting: Dongjun Kim
Cinematographer: Jinyoung Choi
The music video was posted in Creators (https://creators.vice.com/en_us/article/qkzy87/korean-rapper-yumdda-raises-the-bar-on-face-projections) to be seen all over the world.
I used a projector. At that time, it was one of best resources for video artists. I designed this to project the singer’s facial images onto his face.
I planned the expressiveness of the singer’s reactions between real performances on camera and graphic facial images on his face.
I intended the music video to appear to be one long scene, shot without editing.
The singer performed gestures by reacting to video images that were projected on his face.
The last scene is the turning point. I intended that audiences be confused when he broke his own face.